{"id":9634,"date":"2026-06-25T13:25:06","date_gmt":"2026-06-25T10:25:06","guid":{"rendered":"https:\/\/senjoro.lt\/?page_id=9634"},"modified":"2026-06-25T18:09:39","modified_gmt":"2026-06-25T15:09:39","slug":"senjoro-socialines-kampanijos","status":"publish","type":"page","link":"https:\/\/senjoro.lt\/en\/senjoro-socialines-kampanijos\/","title":{"rendered":"SENJORO Social Campaigns"},"content":{"rendered":"
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\r\n\t\t\tSENJORO Social Campaigns\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\r\n\r\n \r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are building a culture of positive ageing and believe it is shaped not only by providing support, but also by changing society\u2019s perception of ageing. That is why our social campaigns effectively help challenge stereotypes about older adults, strengthen communities, encourage active ageing, and foster social connections. We invite you to explore the initiatives that have already reached thousands of people and inspired a more positive attitude towards ageing.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The (In)Visible Heroes of Seniors\u2019 Everyday Lives<\/b><\/h4>

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Have you ever wondered what happens when essential and demanding work remains virtually invisible to society? Care workers help create dignified ageing experiences for our loved ones every day, yet their voices often go unheard. To challenge this stereotype and highlight the true value of social care work, we joined forces with designer Agn\u0117 Kuzmickait\u0117.<\/span><\/p>

Together, we created a unique clothing collection featuring the butterfly symbol\u2014a sign of light and transformation\u2014so that every care worker could feel pride in their mission. Genuine emotions captured during a special photoshoot with our team members were displayed on billboards across Vilnius.\n\nThe campaign encouraged passers-by to stop and notice these everyday heroes without capes, while also serving as an open invitation for new team members to join meaningful social change.<\/span><\/p>

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Social Services Are More Than Just a Filter<\/b><\/h4>

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Have you noticed that when families face the challenges of ageing, uncertainty often leads to rushed decisions? Many families choose drastic solutions, such as moving their loved ones into residential care prematurely, without knowing that there is an excellent alternative\u2014social care services provided at home.<\/span><\/p>

This campaign aims to close that information gap by increasing awareness of social services available to seniors and introducing practical solutions that help maintain quality of life while ageing. We hope this initiative encourages society to see professional care as a natural and valuable form of support that complements the care provided by family members.<\/span><\/p>

To challenge the misconception that social services are only for lonely or seriously ill individuals, we placed powerful visual advertisements in city streets, transport stations, and shopping centres. The campaign highlighted how occasional acts of support often merely \u201ccover up\u201d the difficulties of ageing rather than addressing them effectively. QR codes integrated into the advertisements directed people to a practical guide on our website, helping them discover that professional support is accessible to many and is often partially or fully funded by municipalities. The campaign asks an important question: \u201cSocial services are not just a filter\u2014they create real change. Maybe it is time to think about how to truly improve the ageing experience of your loved ones?\u201d<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Colourful Conversations Between Generations<\/b><\/h4>

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When was the last time you spoke with your grandparents about something deeper than health, medication, or gardening? Often, younger and older generations do not lack willingness to connect\u2014they simply need a creative prompt to move beyond everyday small talk.<\/span><\/p>

The \u201cColourful Conversations Between Generations\u201d initiative challenged the stereotype that seniors\u2019 lives are dull and monotonous. Through vibrant and surreal outdoor advertisements displayed throughout Vilnius, we revealed the rich inner worlds of older people. By scanning QR codes, people instantly gained access to unusual conversation starters designed to spark meaningful dialogue. Our goal was to encourage conversations that help people see seniors from a completely different perspective and discover their remarkable personalities.<\/span><\/p>

As part of the campaign, we also created and published a physical card deck called \u201cColourful Conversations Between Generations.\u201d The cards help build stronger connections between generations, strengthen relationships, and inspire new discussions. The cards are available for purchase here: http:\/\/www.senjoro.lt\/krautuvele<\/a><\/strong>.
We present this campaign with a simple reminder: \u201cYour grandparents definitely have stories that will surprise you.\u201d<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Let\u2019s Celebrate Your Age<\/b><\/h4>

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What do we fear most when thinking about old age? Most often, it is the loss of independence, becoming a burden to loved ones, or social isolation. Society often assumes that old age is grey and that seniors gradually withdraw from public life. We believe otherwise: ageing can\u2014and should\u2014be colourful. The \u201cLet\u2019s Celebrate Your Age\u201d<\/strong> campaign encourages seniors to believe that they not only deserve a positive ageing experience but can actively enjoy one.<\/span><\/p>

The campaign aims to break the myth that asking for help is something to be ashamed of and to demonstrate that professional support does not take freedom away\u2014it helps restore it. Through this initiative, we are creating a new image of ageing in Lithuania by showcasing happy seniors who attend cultural events, live comfortably, laugh often, and enjoy the company of others.<\/span><\/p>

Four seniors receiving our services\u2014Pranci\u0161kus, Valerija, Alfonsas, and Genovait\u0117\u2014became the faces of the campaign. Their genuine smiles and playful illustrations appeared on streets, in print media, and across social networks. Their stories became a living reminder that age can be stylish, meaningful, and joyful.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SENJORO socialin\u0117s kampanijos Kuriame pozityvios senatv\u0117s kult\u016br\u0105 ir tikime, kad ji statoma ne tik teikiant pagalb\u0105, bet ir kei\u010diant visuomen\u0117s po\u017ei\u016br\u012f \u012f sen\u0117jim\u0105, tod\u0117l m\u016bs\u0173 socialin\u0117s kampanijos efektyviai prisideda prie stereotipinio senjor\u0173 \u012fvaizd\u017eio keitimo, stiprina bendruomen\u0119, skatina senjor\u0173 aktyvum\u0105 bei socialinius ry\u0161ius. Kvie\u010diame susipa\u017einti su iniciatyvomis, kurios jau pasiek\u0117 t\u016bkstan\u010dius \u017emoni\u0173 ir paskatino pozityvesn\u012f po\u017ei\u016br\u012f<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-9634","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/senjoro.lt\/en\/wp-json\/wp\/v2\/pages\/9634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/senjoro.lt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/senjoro.lt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/senjoro.lt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/senjoro.lt\/en\/wp-json\/wp\/v2\/comments?post=9634"}],"version-history":[{"count":58,"href":"https:\/\/senjoro.lt\/en\/wp-json\/wp\/v2\/pages\/9634\/revisions"}],"predecessor-version":[{"id":9727,"href":"https:\/\/senjoro.lt\/en\/wp-json\/wp\/v2\/pages\/9634\/revisions\/9727"}],"wp:attachment":[{"href":"https:\/\/senjoro.lt\/en\/wp-json\/wp\/v2\/media?parent=9634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}